Brand Strategy Online Course

Brand Strategy Online Course

Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track, part-time course teaches you brand modeling techniques, tools, and practical applications.

Course Content

The course provides you with key concepts and models, relevant case studies, and a practical project to apply your knowledge to. Knitting this all together is a methodical framework that allows you to connect the dots between the three perspectives of brand strategy.

• Week 1: Process and principles
• Week 2: Framework
• Week 3: Brand identity and communication systems
• Week 4: Strategy briefs
• Week 5: Data and decisions
• Week 6: Storytelling
• Week 7: Integrating technology in products, services and marketing
• Week 8: Integrating technology in user experience
• Week 9: Activation strategy
• Week 10: Effective presentations
• Week 11: Final client presentations
• Week 12: Defining roles

For more information about tuition please visit our website.