Content Marketing Online Course

Content Marketing Online Course

This course is designed for future content managers and offers a foundation in content strategy, a toolbox for content production, and a practical case to apply knowledge to. You learn how to plan and produce good content and understand how to measure and improve your content value and performance.

• Personas
• Authenticity and tonality
• Crafting exciting copy
• Optimization

We require no professional experience within content marketing but fluency in English and a basic understanding of marketing principles.

You are either entering work life or you are a working professional looking for a new path. You use different channels (social media, email, websites) and you understand the opportunity they offer. You enjoy writing and/or photography.

Content marketing is about crafting content that engages consumers, builds better brand relationships, and gets noticed in feeds. This online course offers you an introduction to content marketing.

You will learn what content works on which channel, how to use storytelling to accelerate your message and learn the practical tools needed to craft engaging valuable content. You will also learn the fundamentals of a content strategy and how to analyze and improve the performance of your content marketing efforts.

The course offers many tools for more proficient content marketing, a series of short exercises, and a longer case. You also meet guest speakers from the industry and develop your network.

• This is an online course taught in English.
• Contact hours are 10 hours per week for 12 weeks.

• Fee incl. VAT: 32 500 SEK
• Fee excl. VAT: 26 000 SEK

For more information about tuition, please visit the website.

Key Takeaways include:

• Learn to work with content briefs
• Transform messages into stories
• Create measurable content plans
• Optimize content for each stage of the marketing funnel
• Understand data, distribution, and trends
• Explore different content formats