Executive Master Imagineering

Executive Master Imagineering

Do you want to learn more about much-needed social and business innovations? The Imagineering approach fits in a range of new emerging complexity-based approaches aiming at innovation by empowering collective creativity, in a strategically envisioned direction. The Imagineering program includes aspects of design thinking, appreciative inquiry and complexity theory.

The master's program of Imagineering focuses on the specifics of designing strategic narratives through engaging people in a creative manner. It is built upon the concept of designing for organisational societal emergence. By appealing to the imagination, stakeholders are involved as co-designers of the future.

To be eligible for the executive master in Imagineering the following aspects will be considered:

• at least a bachelor's degree is required
• a record of relevant work experience
• a strong personal motivation, not only based on career motives

Preferably, the candidate is supported by his/her employer, and this employer also endorses the process of Imagineering.

According to Dutch law, non-EU students are unfortunately not permitted to attend a part-time or executive degree program in the Netherlands. That is why we would like to refer you to our full-time degree program.

Eligible candidates will be invited for an interview.

English language requirements

You will also be required to demonstrate sufficient results on one of these tests:

• Cambridge C1 Advanced/ Cambridge Certificate in Advanced English (CAE), with a minimum subscore for Speaking of 169
• Cambridge C2 Advanced/ Cambridge Certificate of Proficiency in English, with a minimum subscore for Speaking of 169
• IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
• TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

For more information about admission requirements, please visit the university website.

The program (60 ECTS) is a one-year program for regular students and 18 months for part-time executive students:

Block 1: Inspiration

This first block about ‘Inspiration’ focuses on the broad theoretical framework of the master's program. Studying processes of value creation and change/innovation/emergence from the complexity/experience perspective. Complex adaptive systems and complexity thinking play a central role in block 1, to open up a different academic perspective of reality. The perspective of complexity gives rise to a different dynamic view of change and innovation in human systems which we have developed in the design methodology of Imagineering.

Block 2: Ideation

Within the framework of the second block ‘Ideation’, the program aims to explore creative processes within organisations and possibilities for transformation. The block is divided into theoretical, material, practical examples and activities that fuel discussion and invite reflection on creativity, innovation and meaning; the basic components for organisational, business and social transformation.

Block 3: Implementation

The third block of the program ‘Implementation’ aims to offer an understanding of the management issues that arise when ‘continuous creative business development’ has to be a core competency of the organisation. Following the Inspiration and Ideation phases, the Implementation phase focuses on the design of the organisation in such a way that the realisation of the experience concept can be optimally executed.

Block 4: Performing the research-based Imagineering project

The fourth block is dedicated to performing the research-based Imagineering project at or in cooperation with an application company. This means that through the final deliverables the students need to demonstrate that they are professional masters in Imagineering.

Several scholarship options are available. Please visit the university website for more information.

The tuition fee for the Executive Master Imagineering programme for the academic year 2022-2023 is €13,400.

After your graduation you are entitled to the degree of Master in Business Administration.

As a graduates of the Executive Master Imagineering you will generally find employment in innovation-related positions, marketing and branding roles, or as a business consultant.