Hospitality Luxury Brand Management
EHL Hospitality Business School
Key Information
Campus location
Lausanne, Switzerland
Languages
English
Study format
On-Campus
Duration
3 days
Pace
Full time
Tuition fees
CHF 1,700 / per course
Application deadline
Request info
Earliest start date
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Introduction
Hospitality Luxury Brand Management
The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.
Gallery
Admission requirements
- At least 2 years of relevant professional experience
- Bachelor's degree or more than 5 years of professional experience in a hospitality management position
- Advanced English level (C1 equivalent), for non-native speakers
Program content
- Introduction: Key facets of luxury brands
- Trends: Luxury Market Trends
- Consumers: Luxury consumers' motives and behaviors
- Equity: Developing luxury brand equity
- Communication: Luxury communication
- Brand: Luxury Brand Authenticity
- Final Assessment: To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an inidual essay in response to open questions.
- Certificate of Achievement
Tuition
CHF 1,700 | SGD 2,450
Qualification
Certificate of Achievement 2.5 ECTS / 1.5 US
Program Language Requirements
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