Marketing, Consumption and Communication

Marketing, Consumption and Communication

The Master's degree course in Marketing, Consumption and Communication is an innovative course of study that is divided into three different specializations: the area of Brand Management, the Retail Management sector and Digital Marketing Management.

After attending a common first year, you can choose which specialization to follow to build the professional horizon that best suits your inclinations and that is most in line with your expectations.

Nowadays, marketing means being present in the consumer's mind with your own brand, taking part in the online conversation, having space for your products in the physical and virtual sales networks. The Bachelor of Science in Marketing, Consumption and Communication teaches you how to do it

Access to the Master's Degree Course in Marketing, Consumption and Communication is subject to the possession of a three-year degree (or equivalent foreign qualification) in one of the Degree Categories (e.g. L-1 Cultural Heritage, L-3 Disciplines of the figurative arts, music, entertainment and fashion, L-4 Industrial Design) defined annually by the admission regulations.

Alternatively, for students with a different degree qualification, the admission regulations may indicate the need to have an adequate number of credits in certain scientific disciplines

For more information about admission requirements, please visit the university website.

1st Year - Common Courses

• Advanced marketing
• Digital marketing and multichannel
  • Digital marketing
  • In-store marketing
• Network companies and consumer practices
• Data Analysis
• Strategic Management
• Competitive Analysis
• Market research and cultural ethnography
• Business English (2nd year exam)

2nd Year - Brand Management

• Mark visual identity
• Brand & Corporate Communication
• Right of the brand
• Business English

2nd Year - Retail Management

• Retail and Channel Management
• In-store Communication
• Consumer Protection
• Business English

2nd Year - Digital Marketing Management

• Digital marketing strategies and techniques
  • Social Media Strategy
  • Digital Content Marketing
• Communication Strategy and Media Planning
• Rights for enterprise and digital communication
• Business English

Several scholarship options are available. Please check the university website for more information.

The training of the student is completed through:

1. a professionalized fieldwork lasting about six weeks during which work groups from each area, coordinated by the head of the same, by a tutor and a tutor company, are confronted with briefs on real problems of the partner companies of the training course.
2. an internship of at least three months at a company in the professional area of reference and/or through a coordinated research activity at a research institute of the University

For more information about tuition fees, please visit the university website.

Credits: 120

Programme objectives

The specific objective of the Master's degree course in Marketing, Consumption and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.

The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.

Marketing and Communications graduates will be able to work in the field of marketing and communications for well-known brand names and retailers. They will also have the skill set needed to work for communications agencies as well as research and consulting firms on a national and international level. Our graduates work as brand, product, retail and digital managers for many of the biggest companies in the world.