Master Imagineering

Master Imagineering

Do you want to learn more about much-needed social and business innovations? The Imagineering approach fits in a range of new emerging complexity-based approaches aiming at innovation by empowering collective creativity, in a strategically envisioned direction. The Imagineering program includes aspects of design thinking, appreciative inquiry and complexity theory.

The master’s program of Imagineering focuses on the specifics of designing strategic narratives through engaging people in a creative manner. It is built upon the concept of designing for organisational societal emergence. By appealing to the imagination, stakeholders are involved as co-designers of the future.

In addition to this regular Master Imagineering we also offer the Executive Master Imagineering, designed for professionals who are responsible for strategic matters, e.g. innovation managers, marketing managers, communication managers, human resources managers, policy-makers, general directors and entrepreneurs.

If you want to apply to this master’s program, you should have a bachelor’s degree. Preferably a Bachelor in Business Administration in a relevant field of study, e.g. tourism management, leisure management, sports management, culture management, business management or economics.

English language requirements

You will also be required to demonstrate sufficient results on one of these tests:

• Cambridge C1 Advanced/ Cambridge Certificate in Advanced English (CAE), with a minimum subscore for Speaking of 169
• Cambridge C2 Advanced/ Cambridge Certificate of Proficiency in English, with a minimum subscore for Speaking of 169
• IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
• TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

For more information about admission requirements, please visit the university website.

The program (60 ECTS) is a one-year program for regular students and 18 months for part-time executive students:

Block 1: Inspiration

This first block about ‘Inspiration’ focuses on the broad theoretical framework of the master’s program. Studying processes of value creation and change/innovation/emergence from the complexity/experience perspective.

Block 2: Ideation

Within the framework of the second block ‘Ideation’, the program aims to explore creative processes within organisations and possibilities for transformation. The block is divided into theoretical, material, practical examples and activities that fuel discussion and invite reflection on creativity, innovation and meaning; the basic components for organisational, business and social transformation. The students immerse themselves into the world of co-creation, imagination and dialogue; having a strong impact on transformative processes.

Block 3: Implementation

The third block of the program ‘Implementation’ aims to offer an understanding of the management issues that arise when ‘continuous creative business development’ has to be a core competency of the organisation. Following the Inspiration and Ideation phases, the Implementation phase focuses on the design of the organisation in such a way that the realisation of the experience concept can be optimally executed.

Block 4: Performing the research based Imagineering project

The fourth block is dedicated to performing the research-based Imagineering project at or in cooperation with an application company. This means that through the final deliverables the students need to demonstrate that they are professional masters in Imagineering.

Several scholarship options are available. Please visit the university website for more information.

For the Master Imagineering program you will pay the institutional tuition fee. For the academic year 2020-2021 the institution tuition fee is €10,385.

After your graduation you are entitled to the degree of Master of Business Administration.

Graduates of the Master Imagineering generally find employment in innovation related positions, marketing and branding roles or as a business consultant.

Examples of titles our alumni currently hold are:

• specialist Policy and Innovation at one of the largest energy suppliers in the Netherlands
• manager Strategic Brand Innovations at a world renown leader in software
• project assistant at one of the leading consultancy companies in Europe
• program management officer at a renowned Dutch bank
• assistant head of Corporate Identity Europe at an international automobile supplier from Germany
• consultant co-creation at an up-and-coming agency
• specialist Social Care and Monitoring at an up-and-coming agency