Master in Hospitality Strategy and Digital Transformation

Master in Hospitality Strategy and Digital Transformation

Digital technology is revolutionizing hospitality, creating fantastic opportunities for tech-savvy professionals who have the skills and insights to lead digital transformation strategies.

Our new Master’s in Hospitality Strategy and Digital Transformation – the first of its kind in the world – is designed to make you ready to seize these opportunities to shape the hospitality industry of tomorrow.

Minimum age

21

Education

Bachelor-level degree. Preferably business or hospitality related

Qualifications

A copy of academic credentials (degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Work experience

Relevant work experience is preferable, but not required.

English level

Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.

For more information about admission requirements, please visit the school's website.

Two semesters of full-time academic study are split into three modules:

Module 1 – Tactics

Mastering digital technologies and innovation in the hospitality sector

• New trends and disruptions in hospitality
• Effective technologies in operations and service
• Database management and artificial intelligence
• Performance measurement and business analytics
• Finance and value creation

Also includes a ‘Decoding Bootcamp’ focused on mobile applications, websites and data curation.

Module 2 – Strategies

Developing sustainable strategies and business models

• Design thinking and innovation
• Advanced digital marketing strategies and tactics
• Ethics and CSR in the connected world
• New business models and start-up ecosystem in hospitality
• Revenue, channel and demand management

Module 3 – Leadership

Leading your organization into the digital transformation

• Applied project management
• Customer experience, service excellence and personalization in the digital age
• Sustainable hospitality business strategies, design and development
• Leadership awakening: multicultural leadership, emotional intelligence, talent management and team building
• Implementing and leading the digital transformation

Capstone Project

The Master’s in Hospitality Strategy and Digital Transformation culminates in a fully assessed capstone project, which can be completed either through a real-world internship experience or via a consultancy case study.

Internship option

You can opt to undertake an internship in a related field of your choice – for example in digital marketing or revenue management for a hospitality company – during which your performance and progress will be evaluated by your host company, with your learning outcomes appraised by Les Roches faculty.

Consultancy case study option

Working in small groups, you will undertake a consulting style project with one of our industry partners. You will receive weekly supervision by faculty; and at the project’s conclusion you will be assessed on outcomes against objectives, together with your personal contribution.

As a private institution, Les Roches provides a limited number of scholarships and financial aid packages for Les Roches students.

Each scholarship and financial aid package has specific criteria, and eligibility is examined on a case-by-case basis for those students who have submitted a complete application. Students may also be eligible for loans offered in their home country.

A limited number of scholarships are available to assist motivated applicants with their hospitality studies.

These scholarships vary in amount and duration. Eligibility is examined on a case-by-case basis for those students who have submitted a complete application. Please note that scholarships may not be combined.

For more information about scholarships, please visit the school's website.

In response to the current circumstances, we have introduced three ‘a la carte’ study options to help you keep your education on track. They are:

• 100% face-to-face on campus
• Study remotely until you are ready/able to join us on campus – with seamless integration to curriculum
• 100% remote learning at home

The total cost of tuition for this program is 41,000 CHF.

As a student on this Master’s program you will become uniquely connected with the hospitality industry, gaining direct exposure through:

• Applied projects
• Industry guest speakers
• Visiting professors drawn directly from industry
• Business field trip
• Capstone project

While you are studying with us, you will have access to expert career counselors to guide and support you as you work towards your preferred career path.

And when you graduate, you can expect to choose from exciting roles within the hospitality industry; or in technology companies, finance firms, digital marketing agencies – in fact, any business that needs to digitally transform or leads transformations for clients.

Alternatively, you could decide to use your newly acquired knowledge to effect digital disruption through your own start-up enterprise.