Master in Market Research & Consumer Behavior

Master in Market Research & Consumer Behavior

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

Freshman Students

English Proficiency Requirements

All our programs are taught fully in English therefore all candidates will have their English communication skills assessed during the admissions process.

The possession of language certificates is not mandatory, particularly if candidates have spent the last 2 years in an English speaking country or studied in an Anglophone educational system (such as American High School, IB in English or A-levels).

Language Test guidelines:

• TOEFL: minimum 90, 100 points recommended
• IELTS: minimum 7 points
• Cambridge: CAE (with marks A, B and in some cases C with a strong oral conversation) or CPE
• Duolingo English Test: minimum 115 points, 120 or higher recommended

Transfer Students

English Proficiency Requirements

All of our programs are taught in English so that you’re set to excel in the professional world. For that reason, we test every candidate’s English communication skills during the admissions process.

It isn’t mandatory to possess a language certificate, especially if you have spent the last two years in an English-speaking country, or if you’ve studied in an Anglophone educational system. That includes attending an American high school, or completing an English International Baccalaureate or A-levels.

Language test guidelines:

• TOEFL: minimum 90, 100 points recommended
• IELTS: minimum 7 points required
• Cambridge: CAE (with marks A, B and in some cases C with a strong level of oral conversation) or CPE

For more information about admission requirements for this program, please visit the university website.

Market Research and Consumer Behavior Master Program Key Areas

Business Marketing & Strategy

Start with the basics—learn to use consumer insights to drive impactful business decisions, and gain the skills to you need understand the “big picture” of business.

Consumer Insights & Analytics

Tackle the qualitative and quantitative tools and techniques needed to gather the right data, and use that data to understand markets and consumers.

Consumer Psychology & Behavior

Consumers don’t always make rational decisions. Test and understand how consumers think, feel, and behave using ethnography, neuromarketing, and many other behavioral concepts.

Professional Skills

Technical abilities alone don’t cut it anymore. Today, emotional intelligence and soft skills are equally important as hard skills. Learn to work in teams, communicate, and manage your career like a pro.

Several scholarship options are available. Please check the university website for more information.

HST’s Master in Market Research & Consumer Behavior is a one of a kind 10-month program, combining psychology of consumers with research & analytics methods fully adapted into a strategic business context that equips students to leverage their insight-generation capabilities with hands-on execution.

The tuition fees for this program are 29,200€ per year