Master in Marketing

Master in Marketing

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Year 1

Term 1

• Marketing for International Businesses
• Understanding Consumer and Customer Markets
• Winning Strategies for Market Entry
• Tools for Success
• Business Immersion Week

Term 2

• Marketing for International Businesses
• Understanding Consumer and Customer Markets
• Winning Strategies for Market Entry
• Tools for Success
• Business Immersion Week

Term 3

• B2B Marketing
• Digital Marketing
• New Product Development for Growth
• Building Successful Teams
• Business Immersion Week

Several scholarship options are available. Please check the institute website for more information.

Three terms/one year

Tution fee per term: € 5,200

Credits: 60 ECTS

Degree Awarded

• A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
• A Certificate in Advanced Studies from EU Business School Switzerland.

Learning Outcomes

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:

• Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
• Understand the relationship between the customer and the company.
• Learn analytical, strategic and operational marketing competencies.
• Study the major processes of marketing through case studies and class discussion.

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

• Head of Digital Marketing
• Marketing Manager
• Head of Media
• Head of Communications