Master in Tourism & Hospitality Management

Master in Tourism & Hospitality Management

An increasingly globalized world has led tourism to become the fastest growing industry in business today. Modern companies require academically qualified, visionary leaders with an entrepreneurial mindset to create new business models and understand changes in technology and consumer trends. Focusing on the development of executive skills and strategic aptitudes, this program explores the theories, practices and frameworks that make up the tourism and hospitality fields, while developing understanding of international and intercultural management needs.

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Year 1

Term 1

• The Changing Environments of Tourism
• People, Profit, Planet – Keys to Sustainable Tourism
• Winning Strategies for Market Entry
• Tools for Success
• Business Immersion Week

Term 2

• Digital Business in Tourism
• E-Tourism: Marketing Strategies and Online Commercialization
• Strategic Development for Business Success
• Developing a Leadership Edge
• Business Immersion Week

Term 3

• Hospitality Management
• Innovation in The Tourism Industry
• New Product Development for Growth
• Building Successful Teams
• Business Immersion Week

Several scholarship options are available. Please check the institute website for more information.

Three terms/one year

Tution fee per term: € 5,200

Credits: 60 ECTS

Degree Awarded

• A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
• A Certificate in Advanced Studies from EU Business School Switzerland.

Learning Outcomes

In addition to industry-specific modules, this program focuses on development strategies and management styles geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

• Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.
• Have a systematic understanding of the hospitality and tourism service sector organizations, their external contexts and how they are managed.
• Critically evaluate the core business disciplines and methods at work in hospitality and tourism service sectors, and be able to apply these in practical contexts.
• Explore issues that concern host-visitor relationships.

The EU Master in Tourism & Hospitality Management provides students with in-depth knowledge of this fast-growing sector. Graduates of this degree may be interested in the following career options.

• Entertainment Manager
• Commercial Director of a Hotel
• Public Relations Manager
• Tour Manager