Master Program in Fashion Marketing and Management

Master's Programme in Fashion Marketing and Management

Fashion is one of the most complex and fascinating areas of both research and social life. It encompasses trends and the fashion cycle, the fashion industry, and the fashion system, also perspectives on consumer behaviour and consumption. The social and environmental impact of the fashion and apparel industry on a global basis is more burning now than ever. The Master’s programme in Fashion Management and Marketing provides you with academic tools to manage fashion and textiles as a multidisciplinary and multifaceted phenomenon, with a special focus on sustainability, which is an important area of research at the Swedish School of Textiles.

This educational programme gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability.

Programme structure
The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and the handling of backflows. In the second year, the courses specialise in fashion management with a focus on marketing and communication in the realm of the fashion system and consumer culture.

Central topics are consumer behaviour, fashion brand management, trend analysis, digital marketing communication, retail marketing, and consumption.

Strong grounding in current research
The courses have a strong grounding in current research in textile management with a focus on sustainability in the textile value chain, as well as research in related subjects such as business administration and industrial economics at the University of Borås.

The right place to study fashion
The University of Borås is just the right place to study fashion. Here you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. Since the Borås region is a textile region, there are good opportunities for collaborations, internships, and degree projects at nearby companies.

The Swedish School of Textiles

The Swedish School of Textiles is a place for creativity, knowledge, and innovation. We have courses spanning all textile areas, ranging from textile design and fashion, to production and value chains, to business and textile technology. We have a unique machine park where creativity and theory are combined with practical work.

The Swedish School of Textiles is the only university in Sweden with a specialisation in textiles and fashion that has rights to grant degrees at all levels, including a doctoral degree in artistic work. For those who already have an undergraduate education, you can further specialise through one of our educational programmes at the Master’s level, or develop your skills through one of our popular freestanding courses.

• Bachelor’s degree (180 credits) within Business Administration or Industrial Economics, Textile Technology, Textile or Fashion Design, or equivalent.
• Proficiency in English equivalent to:
  • IELTS (academic training), 6.5 (with no part of the test below 5.5) OR
  • TOEFL (Internet based): 90 (with a minimum of 20 on the written part) OR
  • TOEFL (paper based): 575 (with a minimum of 4.5 on the written part)

For more information about admission requirements, please visit the university website.

Semester 1

• Sustainability oriented Business Models in Textile and Apparel
• On Methodology and the Philosophy of Science in Textile Management
• Management of Product Development and Innovation in Apparel and Textile
• Sustainable supply chain management in apparel and textiles

Semester 2

• Fashion Retail Marketing and Visual Communication
• Project Management and Entrepreneurship
• Field Study in Textile Management

Semester 3

• Fashion Brand Management, an international perspective
• Fashion Consumer Behaviour
• Advanced Fashion Retail marketing and Communication
• Consumption and Branding Cultural Perspectives on Fashion Markets

Semester 4

• Master's Thesis

For more information about scholarship options, please visit the university website.

• 40000 SEK first payment
• 160000 SEK full tuition fee
• EU / EEA citizens and exchange students are not required to pay fees

After graduation, you have the opportunity to continue studying for a PhD.

This programme prepares students for advanced positions in the industry as well as academia. After graduation, you will be equipped with the tools for working in leading positions in marketing, quality, production, logistics, or becoming an entrepreneur and setting up your own business. You can also continue your studies and pursue a doctorate.